Purple Turtle

Purple Turtle is the world’s cutest turtle. A fun-filled and engaging series about the turtle, his group of friends and their everyday lives.

Purple Turtle started as a children’s book imprint of Aadarsh Pvt Ltd, and was transformed to a gender-neutral pre-school character for global audiences. Looking at the amazing response, more than 100 books were launched at Frankfurt Book Fair, 2012. Within the span of just two years, Purple Turtle books became popular with children as well as parents.


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